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15% off frames (excluding Boutique)
15% off frames (excluding Boutique)
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40% off £49+ frames
40% off £49+ frames
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End date : 0000-00-00 00:00:00
40% off order
40% off order
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25% off Boutique
25% off Boutique
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End date : 0000-00-00 00:00:00
50% off frames, a free second pair and free dark sunglasses tints
50% off frames, a free second pair and free dark sunglasses tints
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50% off £49+ frames
50% off £49+ frames
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End date : 0000-00-00 00:00:00
40% off frames £49+
40% off frames £49+
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30% off non-Boutique orders
30% off non-Boutique orders
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50% off £49+ non-Boutique frames plus free tints
50% off £49+ non-Boutique frames plus free tints
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30% off ALL frames
30% off ALL frames
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25% off boutique frames
25% off boutique frames
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30% off frames £49+
30% off frames £49+
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50% off frames £49+
50% off frames £49+
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50% off £49+ non-Boutique frames
50% off £49+ non-Boutique frames
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50% off £49+ non-Boutique frames plus free delivery
50% off £49+ non-Boutique frames plus free delivery
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25% off Ray-Ban frames
25% off Ray-Ban frames
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30% off frames £20-£49; 40% off frames £59-£69, or 50% off frames £89+
30% off frames £20-£49; 40% off frames £59-£69, or 50% off frames £89+
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Enjoy 50% off all non-Boutique orders
Enjoy 50% off all non-Boutique orders
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30% off Boutique frames
30% off Boutique frames
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End date : 0000-00-00 00:00:00
25% off Boutique frames + free delivery
25% off Boutique frames + free delivery
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50% off frames, a free second pair and free delivery (frames £49+, excl. Boutique).
50% off frames, a free second pair and free delivery (frames £49+, excl. Boutique).
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40% off frames £49+ excluding boutique
40% off frames £49+ excluding boutique
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End date : 0000-00-00 00:00:00
FREE DELIVERY until 23rd October @10am
FREE DELIVERY until 23rd October @10am
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30% off £49+ non-Boutique frames
30% off £49+ non-Boutique frames
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End date : 0000-00-00 00:00:00
40% off £49+ non-Boutique frames
40% off £49+ non-Boutique frames
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40% off frames £49+ excludes boutique
40% off frames £49+ excludes boutique
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End date : 0000-00-00 00:00:00
50% off London Retro frames
50% off London Retro frames
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50% off frames and a free second pair (£49+ frames, excluding Boutique).
50% off frames and a free second pair (£49+ frames, excluding Boutique).
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25% off Boutique frames with free delivery included
25% off Boutique frames with free delivery included
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50% off frames + free prescription sunglasses
50% off frames + free prescription sunglasses
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40% off orders excluding Boutique (on frames £49+)
40% off orders excluding Boutique (on frames £49+)
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Our mid summer sale will make you say yay! Get 50% off frames and a second pair absolutely free (frames £49+, excl. Boutique). Dont forget to use code YAY50 at the checkout. Offer ends midnight 17/07.
Our mid summer sale will make you say yay! Get 50% off frames and a second pair absolutely free (frames £49+, excl. Boutique). Dont forget to use code YAY50 at the checkout. Offer ends midnight 17/07.
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A prescription shouldnt stop you from looking your best when the suns out, which is why for a limited time you can get dark tints, normally £10, absolutely free! With all the benefits of your normal lenses plus an added tint, youre guaranteed to look cool all summer long. Offer ends 10am 29/06.
A prescription shouldnt stop you from looking your best when the suns out, which is why for a limited time you can get dark tints, normally £10, absolutely free! With all the benefits of your normal lenses plus an added tint, youre guaranteed to look cool all summer long. Offer ends 10am 29/06.
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Get 50% off frames (£49+ and excluding Boutique frames), a free second pair, PLUS free dark tints. With such a great deal, make sure you dont miss out on our sale. Use code MORE at the checkout before 10am 29/06.
Get 50% off frames (£49+ and excluding Boutique frames), a free second pair, PLUS free dark tints. With such a great deal, make sure you dont miss out on our sale. Use code MORE at the checkout before 10am 29/06.
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50% off frames + free second pair + free dark tints
50% off frames + free second pair + free dark tints
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End date : 0000-00-00 00:00:00
50% off frames, applicable to frames priced at £49 and above, excluding frames marked as Boutique.
50% off frames, applicable to frames priced at £49 and above, excluding frames marked as Boutique.
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£20 off with a minimum spend of £100
£20 off with a minimum spend of £100
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15% off orders excluding boutique
15% off orders excluding boutique
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End date : 0000-00-00 00:00:00
40% off £49+ frames boutique excluded
40% off £49+ frames boutique excluded
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Look your best with 25% off our Boutique frames. The range is full of top brands to take your look to the next level. Just find the perfect pair and use code BEST25 at checkout. And right now, you can make any of these great frames great shades with free dark tints! Both offers end midnight 29/5.
Look your best with 25% off our Boutique frames. The range is full of top brands to take your look to the next level. Just find the perfect pair and use code BEST25 at checkout. And right now, you can make any of these great frames great shades with free dark tints! Both offers end midnight 29/5.
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Introducing the Glasses Direct eyewear package! Get specs and shades sorted for summer and save big with our Sun Bundle. You get 50% off £49+ frames (Boutique excluded), a free second pair and free dark sunglasses tints. Just use code BUNDLE at checkout by midnight, 22/5.
Introducing the Glasses Direct eyewear package! Get specs and shades sorted for summer and save big with our Sun Bundle. You get 50% off £49+ frames (Boutique excluded), a free second pair and free dark sunglasses tints. Just use code BUNDLE at checkout by midnight, 22/5.
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As quick as this bank holiday will be over, so will this sweet deal. Youve just a few days to get 50% off great new frames plus a free second pair. Use code BHOL50 at checkout by midnight 02/05. Not bad for a days work?
As quick as this bank holiday will be over, so will this sweet deal. Youve just a few days to get 50% off great new frames plus a free second pair. Use code BHOL50 at checkout by midnight 02/05. Not bad for a days work?
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15% off excluding boutique
15% off excluding boutique
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Yes, 25% off all frames INCLUDING those from the Boutique. Find something fabulous and enter code ALL25 at checkout by midnight 26/04.
Yes, 25% off all frames INCLUDING those from the Boutique. Find something fabulous and enter code ALL25 at checkout by midnight 26/04.
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50% off frames over £49+
50% off frames over £49+
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Ears a treat... And its a treat you neednt think twice about indulging in this Easter. Get 50% off frames plus a free second pair! Just use code TREAT50 at checkout by midnight 19/04.
Ears a treat... And its a treat you neednt think twice about indulging in this Easter. Get 50% off frames plus a free second pair! Just use code TREAT50 at checkout by midnight 19/04.
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Spring has sprung and summers tantalisingly close. And with half price dark sunglasses tints for a limited time only, there couldnt be a better time to get your prescription sunglasses. Its now just £5 to add a dark tint to your lenses. Ends 10am, 10/04.
Spring has sprung and summers tantalisingly close. And with half price dark sunglasses tints for a limited time only, there couldnt be a better time to get your prescription sunglasses. Its now just £5 to add a dark tint to your lenses. Ends 10am, 10/04.
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15% off basket excludes Boutique
15% off basket excludes Boutique
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End date : 0000-00-00 00:00:00
40% off orders excluding Boutique and on frames £49+
40% off orders excluding Boutique and on frames £49+
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Take a look at our latest styles and find the best fit for you. From cool two-tone to sporty rectangular, discover must-wear glasses this season.
Take a look at our latest styles and find the best fit for you. From cool two-tone to sporty rectangular, discover must-wear glasses this season.
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The Big Spring Sale starts today: update your eyewear and complete your spring looks with those glasses you had your eyes on... Get 50% off frames and a free second pair when you shop our £49+ range. Its time to save big with the code SPRING at checkout. Ends midnight 29/3.
The Big Spring Sale starts today: update your eyewear and complete your spring looks with those glasses you had your eyes on... Get 50% off frames and a free second pair when you shop our £49+ range. Its time to save big with the code SPRING at checkout. Ends midnight 29/3.
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Love to have a designer frame collection? You can! With our 2 for 1 designers deal (Boutique frames excluded), you get twice the style with two frames from top names for the price of one. Take a look at some of the designer frames that you could double up on. Dont forget to add your choice of free second pair to the basket!
Love to have a designer frame collection? You can! With our 2 for 1 designers deal (Boutique frames excluded), you get twice the style with two frames from top names for the price of one. Take a look at some of the designer frames that you could double up on. Dont forget to add your choice of free second pair to the basket!
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Spring is around the corner, get ready to welcome the new season with great new glasses! Its even easier with 20% off Boutique frames. Just use the code GET20 at checkout by 10am 21/3. And dont forget, your Boutique glasses will be delivered free...
Spring is around the corner, get ready to welcome the new season with great new glasses! Its even easier with 20% off Boutique frames. Just use the code GET20 at checkout by 10am 21/3. And dont forget, your Boutique glasses will be delivered free...
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Adored brand kate spade new york is especially perfect for celebrating mum this year. When you buy kate spade new yorks fabulous frames, youll receive a beautiful bouquet, free of charge. Alternatively, win your flowers by entering our competition over on Facebook, Instagram or Twitter by liking or sharing the post or commenting on a favourite moment with mum.
Adored brand kate spade new york is especially perfect for celebrating mum this year. When you buy kate spade new yorks fabulous frames, youll receive a beautiful bouquet, free of charge. Alternatively, win your flowers by entering our competition over on Facebook, Instagram or Twitter by liking or sharing the post or commenting on a favourite moment with mum.
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20% off Boutique orders
20% off Boutique orders
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3 IN 1 SALE 50% OFF FRAMES + FREE 2ND PAIR + FREE DELIVERY You need no excuse to treat yourself to some great new eyewear, but heres 3 on us for good measure. With our 3 in 1 sale enjoy 50% off frames, a free second pair plus free delivery. Just use code 3IN1 at checkout by 10am 9/3/17.
3 IN 1 SALE 50% OFF FRAMES + FREE 2ND PAIR + FREE DELIVERY You need no excuse to treat yourself to some great new eyewear, but heres 3 on us for good measure. With our 3 in 1 sale enjoy 50% off frames, a free second pair plus free delivery. Just use code 3IN1 at checkout by 10am 9/3/17.
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Win a Fila Prize worth £250. Youve the chance to snag more Fila when you buy the brands frames at Glasses Direct. Youll be automatically entered into the competition on ordering. Alternatively, you can visit us on Facebook, Instagram or Twitter to like or share the competition post or comment where youd wear your new Fila and youll be entered too. You have until 5/3.
Win a Fila Prize worth £250. Youve the chance to snag more Fila when you buy the brands frames at Glasses Direct. Youll be automatically entered into the competition on ordering. Alternatively, you can visit us on Facebook, Instagram or Twitter to like or share the competition post or comment where youd wear your new Fila and youll be entered too. You have until 5/3.
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Hundreds of frames from £25 + Free Home Trial & Lenses at Glasses Direct. Find the perfect pair now!
Hundreds of frames from £25 + Free Home Trial & Lenses at Glasses Direct. Find the perfect pair now!
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Free 7 Day Home Trial
Free 7 Day Home Trial
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Up to 70% off in the designer markdown sales
Up to 70% off in the designer markdown sales
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20% off Boutique frames
20% off Boutique frames
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50% off £49+ frames plus a free pair
50% off £49+ frames plus a free pair
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Enjoy 10% Off All Orders at Glasses Direct! Code GDIRECT10. Limited time offer. Shop prescription glasses!
Enjoy 10% Off All Orders at Glasses Direct! Code GDIRECT10. Limited time offer. Shop prescription glasses!
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Glasses Direct Easter Sale! 50% Off Frames with code 50OFFGLASSES. Exclusions Apply. Shop Now!
Glasses Direct Easter Sale! 50% Off Frames with code 50OFFGLASSES. Exclusions Apply. Shop Now!
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Enjoy 10% Off All Orders at Glasses Direct! Code GDIRECT10. Limited time offer. Shop prescription glasses!
Enjoy 10% Off All Orders at Glasses Direct! Code GDIRECT10. Limited time offer. Shop prescription glasses!
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Easter Sale! 50% Off Prescription Frames with code 50OFFGLASSES. Ends 28/3/16. Shop Glasses Direct!
Easter Sale! 50% Off Prescription Frames with code 50OFFGLASSES. Ends 28/3/16. Shop Glasses Direct!
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50% Off + Free 2nd Pair of Prescription Glasses! Code WNTR50. Exclusions apply. Shop Glasses Direct!
50% Off + Free 2nd Pair of Prescription Glasses! Code WNTR50. Exclusions apply. Shop Glasses Direct!
Start Date : 2016-01-01 08:00:00
End date : 2016-02-01 07:59:00
Hundreds of frames from £25 + Free Home Trial & Lenses at Glasses Direct. Find the perfect pair now!
Hundreds of frames from £25 + Free Home Trial & Lenses at Glasses Direct. Find the perfect pair now!
Start Date : 2015-12-03 14:53:00
End date : 2017-12-03 00:00:00
Hundreds of frames from £25 + Free Home Trial & Lenses at Glasses Direct. Find the perfect pair now!
Hundreds of frames from £25 + Free Home Trial & Lenses at Glasses Direct. Find the perfect pair now!
Start Date : 2015-12-03 14:53:00
End date : 2017-12-03 00:00:00
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